Careers

JOB DESCRIPTION

POSITION TITLE: Destination Development Manager
DEPARTMENT: Destination Development  
REPORTS TO:  Director, Community Engagement
 

ABOUT DESTINATION TORONTO

Toronto’s visitor economy is a vital economic engine for the city, with a record 28.2 million visitors generating over $9 billion in visitor spending in 2025. Destination Toronto’s purpose is to ignite the city’s visitor economy to enrich and empower its communities. Operating in partnership with the City of Toronto and the tourism and hospitality community, Destination Toronto promotes the city to attract visitors and major meetings and events, and supports local businesses in maximizing the opportunities of the visitor economy. For more information, please visit DestinationToronto.com.        

 

ROLE SUMMARY

The Destination Development Manager plays a key role in advancing Destination Toronto’s strategic priorities by coordinating destination development initiatives and stakeholders to support long-term economic, environmental, social, and cultural benefits for Toronto.

The position also plays a key role in strengthening the visitor experience by collaborating with municipal partners, industry stakeholders, and community organizations  to address destination priorities, including but not limited to accessibility, mobility, safety, sense of welcome, and the vibrancy of Toronto’s public spaces.

Reporting to the Director, Community Engagement, the role leads the coordination, tracking, and reporting of Master Plan initiatives, ensuring alignment across internal teams and external partners. 

In addition, the role manages social impact and sustainability initiatives, including legacy and industry certification programs, and supports initiatives that advance responsible tourism and community impact. Working collaboratively across Destination Toronto and with external partners, the Destination Development Manager helps ensure that destination development initiatives support a thriving, sustainable, and inclusive visitor economy.

 

CORE RESPONSIBILITIES

Destination Development and Master Plan Implementation 

• Support the implementation of Destination Toronto’s Destination Master Plan by coordinating internal and external stakeholders responsible for advancing priority actions.

• Maintain tracking systems, monitor progress on Master Plan initiatives, ensuring key activities and milestones are documented and communicated internally.

• Coordinate engagement with industry partners, community organizations, city divisions, and government stakeholders involved in implementing destination development initiatives. Report on Master Plan progress and outcomes, supporting internal planning and organizational reporting.

• Support destination enhancement initiatives by conducting research, coordinating stakeholder input, and assisting in the development of proposals and project plans.

• Maintain awareness of destination development practices and initiatives across Canada and internationally to inform best practices and opportunities for Toronto.

Visitor Experience & Destination Collaboration

• Collaborate with municipal partners, industry stakeholders, and community organizations to support initiatives that enhance Toronto’s visitor experience and overall destination appeal.

• Support destination improvement advocacy efforts related to accessibility, mobility, safety, and sense of welcome, working in collaboration with municipal partners and industry stakeholders.

• Share visitor insights, industry perspectives, and destination data with partners to inform destination initiatives and planning activities.

• Participate in cross-sector discussions related to destination development and visitor experience priorities.

• Work with internal teams to ensure visitor insights inform destination initiatives, industry engagement, and visitor-facing information.

Social Impact & Sustainability

• Manage Destination Toronto’s Social Impact & Sustainability initiatives, supporting programs that advance community engagement and responsible tourism practices.

• Coordinate relationships with charitable organizations and support the delivery of charitable initiatives aligned with organizational priorities.

• Oversee the Relax, Recharge, Renew (RRR) program, including coordinating program partners, managing program logistics and budgets, and supporting staff volunteer participation.

• Develop and implement legacy initiatives tied to business events and major programs, in collaboration with internal and external partners, to create long-lasting economic, environmental, social, and cultural benefits.

• Support Indigenous reconciliation-focused initiatives and partnerships as part of Destination Toronto’s broader CSR and community engagement efforts.

• Lead the administration of the certification badge program, including reviewing program criteria, validating submissions, and coordinating approvals.

• Support initiatives that promote accessibility and inclusive tourism practices in collaboration with industry partners and relevant programs.

• Support the tracking and reporting of impact metrics related to social impact, sustainability, and community initiatives.

Academic Outreach and Workforce

• Build and maintain relationships with hospitality and tourism programs at local universities and colleges to strengthen connections between the industry and Toronto’s future tourism workforce.

• Coordinate engagement opportunities for students and faculty through Destination Toronto programs, events, and industry initiatives.

• Act as a liaison between the tourism sector and educational institutions to support workforce development initiatives and enhance industry competitiveness.

 

KNOWLEDGE

• Understanding of destination development principles, including sustainability, community engagement, and tourism planning.

• Knowledge of stakeholder engagement practices and partnership development within a tourism or community development context.

• Familiarity with destination management organizations, tourism industry structures, and public-sector collaboration.

• Understanding of sustainability and corporate social responsibility practices within tourism or related sectors.

 

ABILITIES, SKILLS, AND COMPETENCIES

• Strong stakeholder relationship management skills with the ability to engage effectively with industry partners, community organizations, government representatives, and academic institutions.

• Strong analytical and research skills with the ability to synthesize information and identify opportunities to strengthen destination initiatives.

• Excellent written and verbal communication skills.

• Strong organizational and project management skills with the ability to manage multiple initiatives and deadlines.

• Ability to collaborate effectively across internal teams and external partners.

• Comfortable facilitating discussions and coordinating multi-stakeholder initiatives.

• Ability to support program development, implementation, and continuous improvement.

 

EDUCATION

Post-secondary education in tourism management, urban planning, business administration, public policy, sustainability, communications, or a related field, or an acceptable combination of education, training, and experience.

 

EXPERIENCE

• 5+ years of progressive experience in one or more of the following areas: destination development, tourism program management, stakeholder engagement, sustainability initiatives, or related fields.

• Experience coordinating multi-stakeholder initiatives involving industry, government, and community partners.

• Experience managing programs or initiatives related to sustainability, community engagement, or destination development.

• Experience working with academic institutions, community organizations, or industry associations is an asset.

• Experience supporting strategic initiatives or implementation of long-term plans is an asset.

 

APPLICATION DETAILS

Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of Destination Development Manager" in the subject line.  

If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.

We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

This position reflects a current vacancy. 

Compensation: $83,000

JOB DESCRIPTION

POSITION TITLE: Membership Program Specialist
DEPARTMENT: Destination Development
REPORTS TO: Director, Community Engagement
 

ABOUT DESTINATION TORONTO

Toronto’s visitor economy is a vital economic engine for the city, with a record 28.2 million visitors generating over $9 billion in visitor spending in 2025. Destination Toronto’s purpose is to ignite the city’s visitor economy to enrich and empower its communities. Operating in partnership with the City of Toronto and the tourism and hospitality community, Destination Toronto promotes the city to attract visitors and major meetings and events, and supports local businesses in maximizing the opportunities of the visitor economy. For more information, please visit DestinationToronto.com.

 

ROLE SUMMARY

The Membership Program Specialist, part of the Destination Development team, supports the planning and delivery of Destination Toronto’s membership program, ensuring a consistent, high-quality experience that supports member satisfaction, engagement, and retention.

Reporting to the Director, Community Engagement, the role supports the full membership lifecycle—from acquisition and onboarding to engagement and renewals—by coordinating processes, systems, and programming

As the key support for membership systems and services, the Specialist serves as a primary contact for member inquiries, providing guidance on participation, opportunities, and platforms while delivering a responsive member experience.

Working with cross-functional teams, the role helps ensure alignment across systems, communications, and engagement activities, and supports the 2026 transition to a new membership database, maintaining data integrity and continuity.

CORE RESPONSIBILITIES

Membership Program & Services 

• Support the operational delivery and continuous improvement of Destination Toronto’s membership program.

• Manage the conversion, onboarding, and lifecycle management of new members generated through outreach, referrals, and marketing initiatives.

• Maintain and refine standardized processes, documentation, and workflows to ensure a consistent member experience.

• Ensure a seamless and consistent member experience across all touchpoints, including onboarding, communications, events, and platform interactions.

• Monitor membership acquisition activity and pipeline trends to support corporate membership growth objectives.

• Work closely with Sector Engagement Manager and Senior Manager, Corporate Communications to support coordinated member outreach and engagement.

• Support members in navigating Destination Toronto’s programs, tools, and engagement opportunities, ensuring clarity and ease of participation.

• Maintain documentation and resources to support consistent responses to common member inquiries. Identify opportunities to improve processes, communications, and the overall member experience.

CRM Platform Administration

• Support CRM administration for membership-related configuration, workflows, reporting structures, and data governance.

• Support the effective use of CRM systems to enable membership program delivery, engagement tracking, and reporting.

• Maintain high standards of data accuracy, completeness, and governance across membership and prospect records.

• Support CRM enhancements, integrations, and the transition to a new membership database planned for 2026.

Member Education & Events 

• Coordinate and deliver member education sessions, orientations, webinars, and networking events, including post-session follow-up.

• Enable effective use of membership tools, systems, and engagement opportunities. 

• Execute member-facing email communications within established SOPs using ActiveCampaign to support onboarding, engagement programming, and timely member updates, in coordination with Marketing.

• Evaluate participation data and feedback to inform improvements to member programming.

Reporting & Insights

• Track and report on prospect pipeline and member engagement outcomes, including onboarding completion, event participation, and early engagement indicators, in alignment with corporate scorecard measures.

• Prepare regular reports and dashboards with insights and recommendations to support program monitoring and decision-making.

• Analyze trends and identify opportunities to strengthen member participation and retention.

• Share insights across teams to support coordinated outreach and engagement strategies.

• Identify recurring member inquiries and challenges to inform improvements to processes, communications, and overall member experience.

 

KNOWLEDGE

• Strong understanding of membership-based program models and member lifecycle management.

• Working knowledge of CRM platforms and data governance best practices.

• Understanding of stakeholder engagement, onboarding, and retention practices within a membership or association context.

• Familiarity with tourism, hospitality, or destination marketing organizations is an asset.

• Understanding of reporting and performance measurement in support of organizational scorecards.

 

ABILITIES, SKILLS, AND COMPETENCIES

• Demonstrated expertise in CRM administration, workflow management, and data quality oversight.

• Strong analytical skills with the ability to interpret data, identify trends, and generate actionable insights.

• Strong stakeholder service orientation with the ability to respond to member inquiries and support positive relationships with industry partners.

• Experience executing email communications using marketing automation or email platforms (e.g., ActiveCampaign) within established SOPs, including list selection, scheduling, testing, and deployment.

• Excellent organizational skills with strong attention to detail.

• Strong written and verbal communication skills.

• High level of professionalism and ability to collaborate effectively with internal teams and external stakeholders.

• Ability to manage multiple priorities and deadlines in a fast-paced environment.

• Comfortable supporting system transitions, process refinement, and change adoption

 

EDUCATION

• Post-secondary education in business administration, information systems, communications, tourism, or a related field, or an acceptable combination of education, training, and experience.

 

EXPERIENCE

• Minimum 3 years of relevant experience in membership administration, program operations, CRM management, or stakeholder services.

• Experience supporting CRM data, workflows, and reporting in support of program delivery and stakeholder engagement.

• Experience using CRM-integrated email or marketing automation platforms to support member or stakeholder communications, onboarding, and engagement initiatives.

• Experience supporting acquisition pipelines, onboarding processes, and ongoing member engagement tracking.

• Experience coordinating webinars, training sessions, or engagement programming is an asset.

• Experience supporting system upgrades or platform transitions is an asset.
   

APPLICATION DETAILS

Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Membership Program Specialist" in the subject line.  

If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.

We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

This position reflects a current vacancy. 

Compensation: $72,000

JOB DESCRIPTION

POSITION TITLE: Sales Coordinator

DEPARTMENT: Global Sales & Service

REPORTS TO: Administrative Supervisor, Global Sales & Services

STATUS:  Vacant Position

 

About Destination Toronto

Toronto’s visitor economy is a vital economic engine for the city, with a record 28.2 million visitors generating over $9 billion in visitor spending in 2025. Destination Toronto’s purpose is to ignite the city’s visitor economy to enrich and empower its communities. Operating in partnership with the City of Toronto and the tourism and hospitality community, Destination Toronto promotes the city to attract visitors and major meetings and events, and supports local businesses in maximizing the opportunities of the visitor economy. For more information, please visit DestinationToronto.com.

 

Role Summary

Provide efficient/quality administrative support on a timely basis to the sales staff of the Global Sales & Service department.

Global Sales & Service principal purpose is to increase tourism visits to Toronto by influencing the sales of meetings and conventions, business, corporate and incentive travel markets.

This position’s primary objective is to provide daily support and assistance in the achievement of the sales strategies and related activities. The Sales Coordinator is to strive to exceed expectations in service to partners, partners and clients.

There is an extraordinary pace to manage deadlines. Some early morning/late evenings may be required to meet the requirements of our stakeholders.  

Core Responsibilities

• Execute “wow” service to all stakeholders
• Quality database management & proficiency in CRM
• Provide administrative support on a timely basis
• Meet Sales Directors/Managers needs to run CRM reports and searches
• Monitor projects to ensure that they are on track on a timely basis
• Service member/client inquiries on behalf of the sales team when appropriate.
• Distribute booking notices to relevant partners
• Coordinate creation of proposals/bid books for clients  
• Manage sales inquiries in the absence of the Sales Directors/Managers
• Participate in Global Sales & Service bi-weekly huddle 
• Assist with travel arrangements and maintain agendas
• Coordinate travel arrangements for clients
• Coordinate and participate if required in Client site inspections
• Liaise with member organizations
• Coordinate shipping of material for tradeshows, sales events, promotional events
• Assist at marketplaces with operational support
• Manage applicable projects as assigned
• Other tasks, assigned as required.

Knowledge

• Intermediate to advanced level knowledge of Google Workspace, Microsoft Office software & database management.
• Working knowledge of CRM platforms and best practices. 

Abilities, Skills and Competencies

• Excellent organization skills
• Demonstrated ability in interpersonal skills and the ability to deal effectively with enquiries/customer service
• Demonstrated written/oral communication skills
• Outstanding attitude
• Multi-task driven
• Ability to adapt to fast pace
• Attention to detail
• Team player
• Strong technical skills relative to presentations/design

Education 

• Post-secondary education (College/University preferred)

Experience

• A university or college degree with an emphasis in hospitality, and/or at least two years of related experience which may substitute for academic experience.
• Previous experience working with a CRM

Language

• English essential

Compensation

• $57,000

How to Apply

Please send your resume to human-resource@destinationtoronto.com and clearly indicate the application is for the position of “Sales Coordinator" in the subject line.  

If you require a disability-related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We are committed to equitable hiring practices. Please note that as part of our recruitment process, we may use automated tools to screen resumes for qualifications and relevant experience. Human oversight is maintained throughout the selection process to ensure fairness and transparency.

We thank all candidates for their interest in Destination Toronto and will directly contact those candidates selected for an interview.

This posting reflects a current vacancy.